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Thread: Ford will focus on trucks and SUVs

  1. #11
    Veteran Member bajisima's Avatar
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    Quote Originally Posted by Arkady View Post
    Ford has done something similar in the past during periods of low gas prices -- focused on the higher-margin truck and SUV market, at the cost of falling far behind when it comes to smaller vehicles. Then gas prices rise and they find themselves horribly positioned to compete with the likes of Toyota. But, it all comes down to the short-term mindset of American execs. What the C-level execs at Ford are thinking about is how to get their stock options to vest. They're worrying about the next year or two, and nothing more. If they hit their thresholds for profits on that timeline, they earn their seven and eight-figure payouts, and they can walk away filthy rich, caring not a bit about the wreckage they leave in their wake.
    Am sure profit plays a role, but I do think most people prefer SUVS and trucks overall. Older people like them because they are easier to get in and out of and younger people like them because they dont need special things like snow tires or a second vehicle in the bad weather thus saving money. Cars just arent selling. Its supply and demand.
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    Heck, us hillbilly good ole boys have always known that women just love a pickup truck man. Most pickups now are a car with a trailer. As an old hillbilly, I have my pickup truck and a two seat car to remind me of my youth. Many are going to be surprised when they hear St. Peter say--get in the pickup, we're driving up to the big house.

  3. #13
    Established Member Bronwyn's Avatar
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    2 Trucks, Large and midsize, and a luxury crossover AWD. We went the way of more utility type vehicles a while back.

  4. #14
    Member Arkady's Avatar
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    Quote Originally Posted by bajisima View Post
    Am sure profit plays a role, but I do think most people prefer SUVS and trucks overall. Older people like them because they are easier to get in and out of and younger people like them because they dont need special things like snow tires or a second vehicle in the bad weather thus saving money. Cars just arent selling. Its supply and demand.
    I understand that, in the short term, cars aren't selling. The same was true in the era before the last big run-up in gas prices. But my point is that by focusing on the short-term, Ford (plus GM and Chrysler) wound up way behind the curve when gas prices rose and suddenly people were clamoring for more fuel-efficient vehicles. And that happened in the 70s, too.

    Anyway, I can see where older people are coming from, but a young person would be making a mistake if he bought an SUV over a car based on wanting to avoid the cost of snow tires. Snow tires are a fantastic investment. When I was younger, I had a rear-wheel-drive Toyota Supra, which you'd think would suck in the snow, but I bought a set of studded snow tires, and I'd zip around in the winter like a reindeer.... passing by plenty of 4-wheel-drive SUVs, with all-purpose tires, that had slid off the road. You can buy a cheap set of studded snow tires for as little as $300, which is far less than the cost differential between, say, an economy hatchback and a low-end SUV.
    Last edited by Arkady; 26th April 2018 at 07:14 AM.
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  5. #15
    Member Arkady's Avatar
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    Quote Originally Posted by Bronwyn View Post
    2 Trucks, Large and midsize, and a luxury crossover AWD. We went the way of more utility type vehicles a while back.
    For what it's worth, my wife just got a fully-loaded Audi Q7. I have much more modest taste in vehicles, but I've got to admit, I love all the bells and whistles. In particular, it has a driver assist package that will basically drive itself on the highways. It beeps at you if you don't put your hands on the steering wheel every ten seconds or so, but it'll keep the car in the middle of the lane, keep a set distance between it and the car ahead of you, and even handle stop-and-go traffic all on its own.
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  6. #16
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    Quote Originally Posted by Arkady View Post
    For what it's worth, my wife just got a fully-loaded Audi Q7. I have much more modest taste in vehicles, but I've got to admit, I love all the bells and whistles. In particular, it has a driver assist package that will basically drive itself on the highways. It beeps at you if you don't put your hands on the steering wheel every ten seconds or so, but it'll keep the car in the middle of the lane, keep a set distance between it and the car ahead of you, and even handle stop-and-go traffic all on its own.
    Yep. That stuff is great. You can find those features on any new Toyota.

    What the heck is anyone doing with their hands off the wheel for more than 10 seconds?

  7. #17
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    Quote Originally Posted by bajisima View Post
    We started noticing this trend a few years ago when we saw the local retirement community had nothing but SUVs in the driveways. Everyone said when they got older it was so much easier to get in and out of as they aged. Now sedans are quite rare. Sometimes in busy rush hour traffic I feel sorry for the small car driver as they look like they are driving in a canyon of big trucks and SUVs! Just dont see many small cars at all anymore.
    Yes, they are.

    They have gone the way of single cab pickups.

    Still some around, but becoming rarer.

  8. #18
    Targeted Mister B's Avatar
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    Quote Originally Posted by Babba View Post
    I don't think I'll ever own a sedan again. I love my Escape. A friend of mine has a Ford Fusion and it's like sitting in a bucket and getting in and out of it is a pain in the ass. Plus, it can't transport much more than groceries.
    We've got a Buick Envision. Traded in my old Caddy for it. Best car I've ever had.

    And it's built in China.
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  9. #19
    the "good" prag pragmatic's Avatar
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    Quote Originally Posted by Miller47 View Post
    Ford is going where the money is.

    Small SUV's are just a nice as cars, about as cheap, and can do more.

    As usual, the market determines by "supply and demand".
    Agree. Business decision based on the math.

    And i thought Ford dropped the Taurus a number of years ago....??

  10. #20
    the "good" prag pragmatic's Avatar
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    Quote Originally Posted by Arkady View Post
    Ford has done something similar in the past during periods of low gas prices -- focused on the higher-margin truck and SUV market, at the cost of falling far behind when it comes to smaller vehicles. Then gas prices rise and they find themselves horribly positioned to compete with the likes of Toyota. But, it all comes down to the short-term mindset of American execs. What the C-level execs at Ford are thinking about is how to get their stock options to vest. They're worrying about the next year or two, and nothing more. If they hit their thresholds for profits on that timeline, they earn their seven and eight-figure payouts, and they can walk away filthy rich, caring not a bit about the wreckage they leave in their wake.
    Well that's certainly the "Sinister/Evil" interpretation/wording of the move.

    But the responsibility/goal of the corporation is to make profits and stay in business. Share holders are depending on it.
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