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Thread: Ford will focus on trucks and SUVs

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    Veteran Member bajisima's Avatar
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    Ford will focus on trucks and SUVs

    Beginning of the end of cars??

    Ford (F) said on Wednesday the only passenger car models it plans to keep on the market in North America will be the Mustang and the upcoming Ford Focus Active, a crossover-like hatchback that's slated to debut in 2019.

    That means the Fiesta, Taurus, Fusion and the regular Focus will disappear in the United States and Canada.

    By 2020, "almost 90 percent of the Ford portfolio in North America will be trucks, utilities and commercial vehicles," the press release says. "The company is also exploring new 'white space' vehicle silhouettes that combine the best attributes of cars and utilities, such as higher ride height, space and versatility."

    Ford has hinted it might decide to retire much of its sedan portfolio. Earlier this year, James Farley, the company's president of global markets, said Ford is "shifting from cars to utilities," which have been a bigger profit driver. It also reallocated $7 billion of research funds from cars to SUVs and trucks.

    And it's not just Ford. Fiat Chrysler (FCAU) did away with the Dodge Dart and Chrysler 200 more than a year ago. And General Motors (GM) decided to scale back production of the Chevy Cruze, Chevy Impala, Buick LaCrosse and the Cadillac ATS and CTS.

    Ford dropping all but 2 cars from its North American dealerships
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    Ford is going where the money is.

    Small SUV's are just a nice as cars, about as cheap, and can do more.

    As usual, the market determines by "supply and demand".
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    Veteran Member bajisima's Avatar
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    Quote Originally Posted by Miller47 View Post
    Ford is going where the money is.

    Small SUV's are just a nice as cars, about as cheap, and can do more.

    As usual, the market determines by "supply and demand".
    True. Plus the smaller SUVs get decent gas mileage. They arent the gas guzzlers they once were. It also saves people who live in the northern tier of the US from having to own 2 vehicles, one for winter weather and one for nice weather. That gets expensive.

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    Quote Originally Posted by bajisima View Post
    True. Plus the smaller SUVs get decent gas mileage. They arent the gas guzzlers they once were. It also saves people who live in the northern tier of the US from having to own 2 vehicles, one for winter weather and one for nice weather. That gets expensive.
    I got a small SUV about 3 years ago, because they don't make small trucks anymore.

    I get about 40 highway, about 35 in town, nearly double my old Ford Ranger.

    Plus about a dozen airbags instead of one.

    Next one will have all the new safety stuff: lane departure warnings, automatic braking...

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    your better Rev. Hellh0und's Avatar
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    Quote Originally Posted by bajisima View Post
    Beginning of the end of cars??

    Ford (F) said on Wednesday the only passenger car models it plans to keep on the market in North America will be the Mustang and the upcoming Ford Focus Active, a crossover-like hatchback that's slated to debut in 2019.

    That means the Fiesta, Taurus, Fusion and the regular Focus will disappear in the United States and Canada.

    By 2020, "almost 90 percent of the Ford portfolio in North America will be trucks, utilities and commercial vehicles," the press release says. "The company is also exploring new 'white space' vehicle silhouettes that combine the best attributes of cars and utilities, such as higher ride height, space and versatility."

    Ford has hinted it might decide to retire much of its sedan portfolio. Earlier this year, James Farley, the company's president of global markets, said Ford is "shifting from cars to utilities," which have been a bigger profit driver. It also reallocated $7 billion of research funds from cars to SUVs and trucks.

    And it's not just Ford. Fiat Chrysler (FCAU) did away with the Dodge Dart and Chrysler 200 more than a year ago. And General Motors (GM) decided to scale back production of the Chevy Cruze, Chevy Impala, Buick LaCrosse and the Cadillac ATS and CTS.

    Ford dropping all but 2 cars from its North American dealerships




    I remember when Ford made a decent truck.....

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    Spock of Vulcan Ian Jeffrey's Avatar
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    I could use a small SUV myself, as it would be easier to get in and out of than my 17-year-old Accord. But I bought that car new, and I'm driving it until it stops.
    Thanks from bajisima, Wonderer, Babba and 3 others

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    Flibbertigibbet Wonderer's Avatar
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    Quote Originally Posted by Ian Jeffrey View Post
    I could use a small SUV myself, as it would be easier to get in and out of than my 17-year-old Accord. But I bought that car new, and I'm driving it until it stops.
    I LOVE my new Rogue!!

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    Cat-tastic Babba's Avatar
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    I don't think I'll ever own a sedan again. I love my Escape. A friend of mine has a Ford Fusion and it's like sitting in a bucket and getting in and out of it is a pain in the ass. Plus, it can't transport much more than groceries.
    Thanks from bajisima and Wonderer

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    Veteran Member bajisima's Avatar
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    Quote Originally Posted by Babba View Post
    I don't think I'll ever own a sedan again. I love my Escape. A friend of mine has a Ford Fusion and it's like sitting in a bucket and getting in and out of it is a pain in the ass. Plus, it can't transport much more than groceries.
    We started noticing this trend a few years ago when we saw the local retirement community had nothing but SUVs in the driveways. Everyone said when they got older it was so much easier to get in and out of as they aged. Now sedans are quite rare. Sometimes in busy rush hour traffic I feel sorry for the small car driver as they look like they are driving in a canyon of big trucks and SUVs! Just dont see many small cars at all anymore.
    Thanks from Babba

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    Quote Originally Posted by bajisima View Post
    Beginning of the end of cars??

    Ford (F) said on Wednesday the only passenger car models it plans to keep on the market in North America will be the Mustang and the upcoming Ford Focus Active, a crossover-like hatchback that's slated to debut in 2019.

    That means the Fiesta, Taurus, Fusion and the regular Focus will disappear in the United States and Canada.

    By 2020, "almost 90 percent of the Ford portfolio in North America will be trucks, utilities and commercial vehicles," the press release says. "The company is also exploring new 'white space' vehicle silhouettes that combine the best attributes of cars and utilities, such as higher ride height, space and versatility."

    Ford has hinted it might decide to retire much of its sedan portfolio. Earlier this year, James Farley, the company's president of global markets, said Ford is "shifting from cars to utilities," which have been a bigger profit driver. It also reallocated $7 billion of research funds from cars to SUVs and trucks.

    And it's not just Ford. Fiat Chrysler (FCAU) did away with the Dodge Dart and Chrysler 200 more than a year ago. And General Motors (GM) decided to scale back production of the Chevy Cruze, Chevy Impala, Buick LaCrosse and the Cadillac ATS and CTS.

    Ford dropping all but 2 cars from its North American dealerships
    Ford has done something similar in the past during periods of low gas prices -- focused on the higher-margin truck and SUV market, at the cost of falling far behind when it comes to smaller vehicles. Then gas prices rise and they find themselves horribly positioned to compete with the likes of Toyota. But, it all comes down to the short-term mindset of American execs. What the C-level execs at Ford are thinking about is how to get their stock options to vest. They're worrying about the next year or two, and nothing more. If they hit their thresholds for profits on that timeline, they earn their seven and eight-figure payouts, and they can walk away filthy rich, caring not a bit about the wreckage they leave in their wake.

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