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Thread: Dominos Pizza fixing potholes

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    Veteran Member bajisima's Avatar
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    Dominos Pizza fixing potholes

    Dominos is no longer just selling pizzas, it's taking a stab at fixing America's crumbling infrastructure.

    On Monday the pizza chain said it was partnering with towns and cities in the U.S. to fix potholes, with the goal of providing smoother rides for Domino's delivery drivers.

    Hundreds of recently repaved potholes in four towns in Texas, Delaware, Georgia and California feature the company's marketing slogan, "Oh yes we did." And the company isn't stopping there. Domino's will provide grants to up to 20 towns, according to Jenny Fouracre, a spokeswoman for the brand. Each town will receive the same amount of money, but Fouracre declined to specify how much.

    "We care about our customers and how we can make their experience better, we often try to focus on existing tensions that could impact their interaction with our brand," she told CNBC via email. "Clearly we hit on a big one potholes and what they can do to your pizza."

    The campaign struck a nerve with social media users who questioned why a restaurant company was fixing roads in the U.S. and not the government. Many were also quick to start petitions to nominate their local towns for the funding. As for the cities that have already been helped by Domino's, it is "a unique way" for a private business to help tackle an on-going problem, said Mark Whitfield, the public works director for the city of Milford, Delware.

    "It has enabled us to stretch our pothole dollars and do 'more with less,'" Whitfield said.

    At the end of the day, connecting with consumers is what Domino's plan is all about.

    https://www.cnbc.com/2018/06/13/domi...at-a-time.html
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    DEEP STATE CEO Blues63's Avatar
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    This could spark a fresh wave of advertising initiatives! Clean up your country and leave your logo on the finished product.
    Thanks from Wonderer, BigBob and bajisima

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    Good PR by the company.

    Maybe it'll catch on?

    How many pizzas would I have to order to get the potholes on my street fixed?
    Thanks from bajisima

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    Veteran Member bajisima's Avatar
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    Quote Originally Posted by Blues63 View Post
    This could spark a fresh wave of advertising initiatives! Clean up your country and leave your logo on the finished product.
    We have been doing that for years at our schools and sports parks. Companies come in paint them, clean them and maintain them and put up their signage or billboards.
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    DEEP STATE CEO Blues63's Avatar
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    Quote Originally Posted by bajisima View Post
    We have been doing that for years at our schools and sports parks. Companies come in paint them, clean them and maintain them and put up their signage or billboards.
    It's a sound idea and one that should be encouraged universally (mind you, it won't cast various levels of government in a good light).

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    Veteran Member bajisima's Avatar
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    Quote Originally Posted by Blues63 View Post
    It's a sound idea and one that should be encouraged universally (mind you, it won't cast various levels of government in a good light).
    Many towns have to do it. The money just isnt there. We have a backpack program and a big local company donates backpacks full of supplies and then truckloads for the teachers. It helps everyone. They have a huge retirement community here now and they cant afford school taxes.
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    Quote Originally Posted by Miller47 View Post
    Good PR by the company.

    Maybe it'll catch on?

    How many pizzas would I have to order to get the potholes on my street fixed?
    I was wondering how many pizzas does it take to fill a pothole.

    I misinterpreted the thread title.
    Thanks from bajisima, Wonderer, BoiseBo and 1 others

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    DEEP STATE CEO Blues63's Avatar
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    Quote Originally Posted by bajisima View Post
    Many towns have to do it. The money just isnt there. We have a backpack program and a big local company donates backpacks full of supplies and then truckloads for the teachers. It helps everyone. They have a huge retirement community here now and they cant afford school taxes.
    Education funding is poor at the moment with expectations being higher than ever. I must admit, I (and my company) continually donate to schools throughout my state and I average about ten letters per day seeking donations.
    Thanks from MaryAnne and bajisima

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    Veteran Member bajisima's Avatar
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    Quote Originally Posted by Blues63 View Post
    Education funding is poor at the moment with expectations being higher than ever. I must admit, I (and my company) continually donate to schools throughout my state and I average about ten letters per day seeking donations.
    We are an aging society quite frankly and loads of baby boomers are entering retirement. Years ago seniors tended to stay in their homes longer and they were mixed in with families and young couples so it evened out. Now with all these retirement communities and 55 plus communities, many towns have way more retirees than families.
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    Senior Member BoiseBo's Avatar
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    Great example of corporate responsibility ...

    Don't care much for their pizza but may just order one now as a show of appreciation.

    Thanks from bajisima

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