American consumers are spending more on home furnishings and decor, and this trend is not expected to change in the near future. Annual sales of paint and wallpaper in this country are trending upwards faster than the GDP in general.
Every home decorating magazine and tv show is featuring the use of wallpaper -- an enormous shift in "attitude". Wallpaper sales in the US are up.
British home decor never lost its affinity for wallpaper, but in the US it has been seen as dated and undesirable. I have actually used wallpaper and can attest that can be transformative in ways that paint can't be; better able to cover rough surfaces, more reflective, far more durable, etc.
I've got a desire to redecorate now and have looked at wallpaper, but there are some barriers. It's been out of fashion for so long, the average handyman has never hung any -- and it is a skill. Professional painters usually can still do it, but they are too spendy for me.
I am also not happy with the products offered. Not enough selection as to the paper itself (what happened to strippable vinyl wallpaper?) and the designs offered are too limited.
Want a business you can start on the cheap and muscle into a nice slice of the decorating budget in your city? Get with artists, printers and others to deliver a product to people like me that's exciting and doesn't cost me more than $250 for a 14 x 14 ft room.
I am not spending $500 or more to get wallpaper hung that I could have seen in my Grandma's house, 70 years ago.
Whaca think? IMO, wallpaper is about to be as popular as granite countertops in kitchens.