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Thread: The unlikely reason Americans are shopping at Target again

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    Veteran Member Southern Dad's Avatar
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    The unlikely reason Americans are shopping at Target again

    How are they luring shoppers back? Discounting. Target, a store that has historically avoided deep discounting started lowering prices three months ago. It's working. Target will also be opening some small footprint stores like Walmart's Neighborhood Markets. They are also venturing into same day delivery with a test in New York. Will these steps save the troubled chain?

    The unlikely reason Americans are shopping at Target again
    Published August 17, 2017

    Shoppers are heading back to Target.

    In addition to large-scale investments in technology — and a 32 percent increase in online sales — the big-box retailer said it’s also seeing more customers shopping the old-fashioned way.

    As a result, second-quarter sales grew 1.6 percent, marking the first increase in more than a year.

    https://www.washingtonpost.com/news/...=.642c27c0827d
    Target wants shoppers to notice its prices
    Published May 17, 2017

    Target acknowledged on Wednesday that it has a long way to go to nurse its troubled business back to health, as the big-box giant reported that traffic to its stores declined in the most recent quarter, as did sales at its stores open more than a year.

    The retailer said it is focusing on a crucial problem: Even as it has made strides in departments such as home decor and kids’ clothing, it has not done a good enough job of convincing shoppers that it is a destination for low prices on everyday grocery and household items.

    “We believe that consumer perception of value at Target has not reflected how low our out-the-door prices are,” Brian Cornell, Target’s chief executive, said on a conference call with investors.

    The chain is investing in new marketing campaigns to try to change shoppers’ attitudes about this, but executives caution that they expect it will take time to show an effect.

    https://www.washingtonpost.com/busin...=.0d0fcee29c42

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    Veteran Member bajisima's Avatar
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    Our Target is kind of gross. Its only probably 6 years old or so but its dirty and the clothes are always on the ground. Not sure if its local management or what but it wouldn't surprise me to see it close.

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    Inside Your Heads syrenn's Avatar
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    yeah, thanks now.... still not shopping at target.
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    Veteran Member Southern Dad's Avatar
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    I do sometimes shop at Target. I love their end caps with the clearance stuff. The Lawrenceville Target is showing its age and not as clean as it once was. The Bethlehem Target is new, fresh, and clean.

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    Thought Provocateur NightSwimmer's Avatar
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    Quote Originally Posted by Southern Dad View Post
    Will these steps save the troubled chain?
    Save them from what? An overall downturn in retail sales?

    From your linked article:
    That market-share grab is a reminder that all the turmoil in the retail industry is creating fresh prospects for opportunistic competitors. Dick’s Sporting Goods, for example, is taking over dozens of the store locations that Sports Authority vacated last year amid a liquidation. J.C. Penney is moving deeper into the appliance business. Sears, after all, is closing stores, and H.H. Gregg has filed for bankruptcy and shuttered all its stores — leaving an opening in the marketplace.
    Target is doing fine, under the circumstances. Sears? Not so much.
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    Cat-tastic Babba's Avatar
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    I used to shop at Target weekly. But then Aldi came along and then I realized how much cheaper Walmart was than Target for the things I couldn't get at Aldi. I have bought a few things from Target in the last couple of years and I prefer Target because the one near us is cleaner and more pleasant than the Walmart. But maybe I should go check Target out again.

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    Veteran Member Southern Dad's Avatar
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    Quote Originally Posted by NightSwimmer View Post
    Save them from what? An overall downturn in retail sales?

    From your linked article:

    Target is doing fine, under the circumstances. Sears? Not so much.
    Ask any Canadian about Target and whether they are doing fine. Ask any stockholder if Target is doing fine. Target went from nearly $83 a share in March 2016 to just under $57 today. That's a pretty big hit, 30% plus. It's biggest competitor Walmart went from $68 to $80 in the same timeframe. Sears / Kmart are in trouble. Sears can't find a revenue stream that will work in the days of the move away from the malls. Kmart, which merged with Sears in 2004, can't compete with Walmart. It's a company that hasn't figured it out.

  8. #8
    Thought Provocateur NightSwimmer's Avatar
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    Quote Originally Posted by Southern Dad View Post
    Ask any Canadian about Target and whether they are doing fine.
    Why would I do that? I'm not in Canada and I have no vested interest in Target. I was merely pointing out the fact that, according to the article to which you linked in the OP, many retailers are closing shop, while Target is in relatively good shape.

    Why do you care? Are you heavily invested in Target stock?
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    Veteran Member Southern Dad's Avatar
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    Quote Originally Posted by NightSwimmer View Post
    Why would I do that? I'm not in Canada and I have no vested interest in Target. I was merely pointing out the fact that, according to the article to which you linked in the OP, many retailers are closing shop, while Target is in relatively good shape.

    Why do you care? Are you heavily invested in Target stock?
    Yes, many retailers are closing up shop. If that is the measure of whether Target is doing fine, then yes, they are still open. Target has changed its business model to better compete. They began to do discounting, something that they did not like doing. That is why I included the article that talked about that part. Am I heavily invested in Target? No, but I shop there some. I enjoy using my Redcard to purchase things with a 5% discount them immediately pay them off, not paying a dime of interest. This includes Disney gift cards which can be used to purchase Disney annual passes or resort reservations.

    This certainly seems like a business story that is worth reading. Alexa felt that it was high enough on the list to put it on the Daily Flash Report.

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    Quote Originally Posted by Babba View Post
    I used to shop at Target weekly. But then Aldi came along and then I realized how much cheaper Walmart was than Target for the things I couldn't get at Aldi. I have bought a few things from Target in the last couple of years and I prefer Target because the one near us is cleaner and more pleasant than the Walmart. But maybe I should go check Target out again.
    Every Walmart I've ever been in is trashy.

    I don't shop at target much anymore because they no longer stock what I used to go there to buy

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