View Poll Results: Does oft repeated advertising or propaganda work?

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  • Yes.

    5 83.33%
  • No

    1 16.67%
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Thread: Does oft repeated advertising or propaganda work?

  1. #11
    Thought Provocateur NightSwimmer's Avatar
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    Quote Originally Posted by Tedminator View Post
    Well yeah it works. Made me try the new Taco Bell fries... god awful btw.
    Not yo kinda fries, huh?

  2. #12
    Veteran Member Micro Machines Champion, Race Against Time Champion Tedminator's Avatar
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    Quote Originally Posted by NightSwimmer View Post
    Not yo kinda fries, huh?
    Ugh. Have you tried it? Tasted like it was deep fried in some really nasty oil.
    Thanks from Hollywood

  3. #13
    Thought Provocateur NightSwimmer's Avatar
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    Quote Originally Posted by Tedminator View Post
    Ugh. Have you tried it? Tasted like it was deep fried in some really nasty oil.
    No. I don't eat at Taco Hell. I'm immune to advertising.

  4. #14
    Veteran Member Micro Machines Champion, Race Against Time Champion Tedminator's Avatar
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    Quote Originally Posted by NightSwimmer View Post
    No. I don't eat at Taco Hell. I'm immune to advertising.
    Mmmm I lubs their taco that uses chicken instead of a taco shell. Yums. Too bad it’s been discontinued. For now... until they raise more chickens.

  5. #15
    Bizarroland Observer Thx1138's Avatar
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    You would think some issues would be cut and dry, like Russia interference.

    But no, here we are again, "50-50" so all one has to do is tip the scale a percentage point or two, it doesn't take a huge effort, just a targeted effort at specific purple states.

    Easy-peasy.

    Thx

  6. #16
    Veteran Member Devil505's Avatar
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    Quote Originally Posted by roberthughey View Post
    Only on stupid ignorant people who are too damn lazy to actually go and look and see what the facts aren't​
    WTF are you mumbling about??

  7. #17
    the "good" prag pragmatic's Avatar
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    Does oft repeated advertising or propaganda work?

    Probably. Sometimes.

    Trump is a traitor! Dammit....!!!

  8. #18
    Veteran Member Devil505's Avatar
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    Quote Originally Posted by pragmatic View Post
    Probably. Sometimes.

    Trump is a traitor! Dammit....!!!
    what gem from Hannity are you trying to share here?

  9. #19
    Shitposting Rank 4 Missle Command Champion johnflesh's Avatar
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    Quote Originally Posted by Devil505 View Post
    If not, why is so much money spent on it?
    Yes it works. There is a method for every type of target - those who make decision based on emotions, those who are inspired by fame, those who respect straight talk, etc. The methods follow the same funnel however - Attention > Interest > Desire > Action > Loyalty

    Newer forms follow the same funnel but focus on the Attention stage - Present problem > Offer solution > Generate interest > ETC

    Even targets who believe they are unaffected by advertising (as stated by some in this thread) are easy targets. In 1903 Walter Dill Scott observed that messages can be effective even if they are rebutted. He also noted that advertising can work even if it's not tapping into conscious attention or that message being consciously recalled/remembered. And advertising with no message can be as effective as those with a message. This line of thinking causes some panic among populations out of fear of mind control or being coerced into making a decision they did not intend to make. This method is called "Hidden Persuasion" aptly. And a good sign of it's effectiveness is when people say "it doesn't work on me." That is purely ego and they can never quantify or validate their statement with any facts to back up their proclamation.

    In the last 30 years another method has surfaced where disloyalty is the end goal. Not for your brand, by your competition. Fomenting disloyalty done effectively can put your competition in your wake. Some do this by generating comparisons, statistics, "leading brand" mantras which are common but other use any tactic available - such as review websites/services, banking on the mistakes of a brand (see Quiznos using a rat as a spokesperson) and using it to their advantage. Some have even done it themselves when trying to change branding or offer a 'new improved' version of their product.


    The reason we spend so much money on it is to maximize our return. Ideally if we spent $1 on ads this month, we'd hope to make $5 back and then some. A positive ROI on ads is 5:1 or greater. Depending on the end goal: it can be immediate one-time dollars or dollars over time, like with a loyal customer or client who buys your services monthly.

    Ads that rank low on effectiveness, such as targeting detailed demographics are often used in a shotgun method - where you saturate the penny or low ad buy spaces.
    Ads that rank high are organically associated with higher costs.
    Ad firms dictate these costs organically. For instance, pay-per-click ads base the click value off the keyword value which is a variable depending on the market. An ad using 'live chat' might cost as much as $20 per click - but "foot pain chat" might cost as low as .20 cents per click.

    "Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art." - William Bernbach
    Thanks from Ian Jeffrey

  10. #20
    Veteran Member Moorhuhn Wanted Champion Hollywood's Avatar
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    Quote Originally Posted by johnflesh View Post
    Yes it works. There is a method for every type of target - those who make decision based on emotions, those who are inspired by fame, those who respect straight talk, etc. The methods follow the same funnel however - Attention > Interest > Desire > Action > Loyalty

    Newer forms follow the same funnel but focus on the Attention stage - Present problem > Offer solution > Generate interest > ETC

    Even targets who believe they are unaffected by advertising (as stated by some in this thread) are easy targets. In 1903 Walter Dill Scott observed that messages can be effective even if they are rebutted. He also noted that advertising can work even if it's not tapping into conscious attention or that message being consciously recalled/remembered. And advertising with no message can be as effective as those with a message. This line of thinking causes some panic among populations out of fear of mind control or being coerced into making a decision they did not intend to make. This method is called "Hidden Persuasion" aptly. And a good sign of it's effectiveness is when people say "it doesn't work on me." That is purely ego and they can never quantify or validate their statement with any facts to back up their proclamation.

    In the last 30 years another method has surfaced where disloyalty is the end goal. Not for your brand, by your competition. Fomenting disloyalty done effectively can put your competition in your wake. Some do this by generating comparisons, statistics, "leading brand" mantras which are common but other use any tactic available - such as review websites/services, banking on the mistakes of a brand (see Quiznos using a rat as a spokesperson) and using it to their advantage. Some have even done it themselves when trying to change branding or offer a 'new improved' version of their product.


    The reason we spend so much money on it is to maximize our return. Ideally if we spent $1 on ads this month, we'd hope to make $5 back and then some. A positive ROI on ads is 5:1 or greater. Depending on the end goal: it can be immediate one-time dollars or dollars over time, like with a loyal customer or client who buys your services monthly.

    Ads that rank low on effectiveness, such as targeting detailed demographics are often used in a shotgun method - where you saturate the penny or low ad buy spaces.
    Ads that rank high are organically associated with higher costs.
    Ad firms dictate these costs organically. For instance, pay-per-click ads base the click value off the keyword value which is a variable depending on the market. An ad using 'live chat' might cost as much as $20 per click - but "foot pain chat" might cost as low as .20 cents per click.

    "Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art." - William Bernbach
    Of course, read some of Edward Bernays thoughts on that subject.

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