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Thread: Dove apologizes for racially insensitive ad

  1. #1
    Veteran Member bajisima's Avatar
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    Dove apologizes for racially insensitive ad

    Well now this apparently has become controversial..


    The ire-inducing advertisement — a static compilation of four photos — was released Saturday afternoon. The first frame shows a dark-skinned woman in what appears to be a bathroom, a bottle of Dove body wash in the lower right-hand corner of the picture. In subsequent frames, the woman reaches down and lifts up her shirt (and apparently the rest of her skin/costume) to reveal a smiling white woman.

    Offended Dove users erupted, and the company quickly apologized. But the two-sentence Twitter note, and a slightly longer message on Facebook left it unclear what exactly the ad was trying to convey. Was Dove saying that inside every black woman is a smiling redheaded white woman? Was Dove invoking the centuries-old stereotype that black is dirty and white is pure? Or that black skin can or should be cleansed away?

    What exactly were yall going for?,” one self-described Dove consumer said on the company’s Facebook page. “What was the mark . . . I mean anyone with eyes can see how offensive this is. Not one person on your staff objected to this? Wow. Will not be buying your products anymore.”

    But now the actress in the ad says its not racist..

    Lola Ogunyemi unwittingly found herself at the center of an international furor over a 3-second video posted on Dove’s U.S. Facebook page which showed her removing her t-shirt to reveal a white woman. I don’t feel it was racist,” she said in an interview with the BBC on Wednesday. Far from fitting into this narrative, she wrote, her participation in the Dove advert was a chance to “represent my dark-skinned sisters in a global beauty brand”. She said Dove could have defended itself by better explaining the concept behind the clip.

    Dove ad that shows a black woman turning herself white sparks consumer backlash

    https://www.reuters.com/article/us-u...-idUSKBN1CG134
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    Thought Provocateur NightSwimmer's Avatar
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    I suspect that Dove, in Pepsi Blue style, hired social media posters to initiate this "outcry" against their little ad showing women of varying ethnicities endorsing their product line.

    Viral advertising on social media is practically free. Millions of people who otherwise wouldn't have now have viewed this low budget ad and are discussing the Dove brand name.

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    A Blue Dog Jets Fan Jets's Avatar
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    Why be famous when Dove can be infamous!
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    Thought Provocateur NightSwimmer's Avatar
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    Quote Originally Posted by Jets View Post
    Why be famous when Dove can be infamous!
    When it comes to marketing a product, there is no such thing as "bad" press. If you doubt that, then simply take a gander at the person currently sitting in the Oval Office.
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    the "good" prag pragmatic's Avatar
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    Quote Originally Posted by bajisima View Post
    Well now this apparently has become controversial..


    The ire-inducing advertisement — a static compilation of four photos — was released Saturday afternoon. The first frame shows a dark-skinned woman in what appears to be a bathroom, a bottle of Dove body wash in the lower right-hand corner of the picture. In subsequent frames, the woman reaches down and lifts up her shirt (and apparently the rest of her skin/costume) to reveal a smiling white woman.

    Offended Dove users erupted, and the company quickly apologized. But the two-sentence Twitter note, and a slightly longer message on Facebook left it unclear what exactly the ad was trying to convey. Was Dove saying that inside every black woman is a smiling redheaded white woman? Was Dove invoking the centuries-old stereotype that black is dirty and white is pure? Or that black skin can or should be cleansed away?

    What exactly were yall going for?,” one self-described Dove consumer said on the company’s Facebook page. “What was the mark . . . I mean anyone with eyes can see how offensive this is. Not one person on your staff objected to this? Wow. Will not be buying your products anymore.”

    But now the actress in the ad says its not racist..

    Lola Ogunyemi unwittingly found herself at the center of an international furor over a 3-second video posted on Dove’s U.S. Facebook page which showed her removing her t-shirt to reveal a white woman. I don’t feel it was racist,” she said in an interview with the BBC on Wednesday. Far from fitting into this narrative, she wrote, her participation in the Dove advert was a chance to “represent my dark-skinned sisters in a global beauty brand”. She said Dove could have defended itself by better explaining the concept behind the clip.

    Dove ad that shows a black woman turning herself white sparks consumer backlash

    https://www.reuters.com/article/us-u...-idUSKBN1CG134
    Read about the controversial ad a couple of days ago. Believe it's semi-humorous and an example of relatively innocent "clutz-dom".

    The actual ad was a video showing a flow of transitions trying to reflect a diversity in the target audience of the product. Am thinking it was a black woman --> white woman --> asian woman. Smooth and pleasant. But when the ad was incorporated in static print it really botched the message. "A black woman becomes white."

    So bang! Racist Commercial! (gotta be careful in today's delicate state of affairs...)
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    Is anyone actually surprised by this? The company that owns dove also owns axe body spray, so when they started their 'real beauty' campaign they were still producing sexist ads for axe.

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    Spock of Vulcan Ian Jeffrey's Avatar
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    Quote Originally Posted by NightSwimmer View Post
    When it comes to marketing a product, there is no such thing as "bad" press. If you doubt that, then simply take a gander at the person currently sitting in the Oval Office.
    Indeed, bad press is better than no press.
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    Thought Provocateur NightSwimmer's Avatar
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    Quote Originally Posted by Lemonade View Post
    Is anyone actually surprised by this? The company that owns dove also owns axe body spray, so when they started their 'real beauty' campaign they were still producing sexist ads for axe.
    Guess this one's both racist and sexist,

    since it features both black and white cans and male and female dialog?

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    Quote Originally Posted by NightSwimmer View Post
    Guess this one's both racist and sexist,

    since it features both black and white cans and male and female dialog?
    Unilever was called out on the contradictory messages between the two brands a few years ago.

    https://www.usnews.com/news/articles...ty-ad-campaign

    I don't get how the people who put together this dove ad did not see how offensive it is.

  10. #10
    "Mr. Original". the watchman's Avatar
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    Quote Originally Posted by pragmatic View Post
    Read about the controversial ad a couple of days ago. Believe it's semi-humorous and an example of relatively innocent "clutz-dom".

    The actual ad was a video showing a flow of transitions trying to reflect a diversity in the target audience of the product. Am thinking it was a black woman --> white woman --> asian woman. Smooth and pleasant. But when the ad was incorporated in static print it really botched the message. "A black woman becomes white."

    So bang! Racist Commercial! (gotta be careful in today's delicate state of affairs...)
    must be nice.

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