It's Gwyneth Paltrow's lifestyle company that recently came under fire for dubious health care claims for its products. PORP, like GOOP, seems a bit pretentious. In any case, the web sites seems to simply echo the progressive wing of the Democratic Party. Nothing particularly innovative but I'll take a deeper look.
Anyway, not sure where I'm going with this other than I think the two party system as it exists is broken, and I like the idea of third parties as agents of change even if it's only by forcing the other parties to address issues they'd rather not have to stake out positions on.